Star Wars has always been a box office juggernaut ever since it began in 1977, but even the legendary sci-fi franchise has faced competition from other blockbusters over the decades. Star Wars‘ inflation-adjusted box office earnings are staggeringly high: only two of the 12 theatrically-released films fall below $1 billion when adjusted for inflation. Most Star Wars movies became the highest-grossing films for the year they were released, and absolutely blew their competition out of the water. There were some entries to the saga that were outperformed, however, and even the high earners had competition to deal with.
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There are quite a few ingredients in the recipe for box office success. Making an entertaining movie is the most important aspect, but things like marketing, target audiences, and release dates are also important. Sometimes, picking the wrong release date can put a movie in direct competition with another film and end up hurting both, as moviegoers often have to choose between one or the other. Star Wars is no stranger to that concept, and there have been 10 times when the franchise’s box office earnings were directly impacted – or even beaten – by other films.
10 The Shining (1980)
Worldwide Box Office Gross: $44,017,374
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The second Star Wars movie ever released, The Empire Strikes Back, is also considered one of the franchise’s greatest. It made huge amounts of money – nearly $210 million (via Box Office Mojo), and even more during the 1997 special edition re-release – and is still considered one of the best sequels of all time. The universal success of Empire Strikes Back only makes its competition more surprising. In May 1980, just two days after the release of The Empire Strikes Back , Stanley Kubrick and Stephen King’s The Shining hit theaters, and it made for some stiff competition.
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9/10 17 9.1/10 Star Wars: Episode V – The Empire Strikes Back PGActionAdventure Sci-FiFantasy
1980 saw the continuation of the Skywalker Saga with Star Wars: The Empire Strikes Back. Although this was the second film in the Star Wars series itself, it would end up being the fifth film chronologically in the Skywalker Saga itself. Created by George Lucas and directed by Irvin Kershner, this sequel sees Darth Vader attempting to locate the Rebel Alliance after they destroyed the Death Star.
Director Irvin Kershner Release Date June 18, 1980 Writers Leigh Brackett , Lawrence Kasdan , George Lucas Cast Mark Hamill , Harrison Ford , Carrie Fisher , Frank Oz , Billy Dee Williams , Anthony Daniels , Kenny Baker , David Prowse , Peter Mayhew , James Earl Jones Runtime 124 minutes Budget $30.5 Million Expand
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10/10 15 9.4/10 The Shining RHorrorDrama
Stanley Kubrick’s horror classic starring Jack Nicholson and Shelley Duvall tells the story of the Torrance family, who move to the isolated Overlook Hotel so that father Jack Torrance can act as its winter caretaker. Stuck at the hotel due to the winter storms, the malevolent supernatural forces inhabiting the building slowly begin to drive Jack insane, causing his wife and psychically gifted son to be caught up in a fight for their lives when Jack is pushed over the edge.
Director Stanley Kubrick Release Date June 13, 1980 Writers Diane Johnson , Stanley Kubrick Cast Danny Lloyd , Shelley Duvall , Jack Nicholson , Scatman Crothers Runtime 146 minutes Budget $19 Million Expand
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The Shining earned $44 million in theaters, and while it pales in comparison to The Empire Strikes Back‘s total, it still drew crowds away from the galaxy far, far away. Part of the reason The Shining‘s much smaller box office pull is so impressive is because it was only in theaters for a fraction of the time Empire was. Empire Strikes Back was in theaters for 28 weeks in total, longer than most films at the time, and The Shining was able to earn a sizable chunk of money in only 12 weeks. That likely drew some media attention and some adult moviegoers away from George Lucas’ film.
9 The Mummy (1999)
Worldwide Box Office Gross: $417,643,286
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After a 16-year-long hiatus, Star Wars: Episode I – The Phantom Menace signaled the franchise’s return to the theater in 1999. The Phantom Menace was a massive cultural moment at its release, and countless fans were anxiously waiting for its release. As a result, The Phantom Menace was the highest-grossing movie of 1999, but it still had to compete with Brendan Fraser’s The Mummy. The Phantom Menace collected over $207 million domestically in May 1999, but The Mummy also made over $117 million in the same month, and was released just one week earlier.
While The Mummy’s box office totals certainly didn’t beat The Phantom Menace, it put a significant dent in its profit margin, especially for a new idea competing with the long-awaited return of Star Wars.
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The Mummy might not have been the fiercest competition Star Wars has ever faced, but it was one of the first times the galaxy far, far away was directly challenged at the box office. The Mummy was specifically aimed at the same young target audience as The Phantom Menace was, and it also drew in action adventure and fantasy fans. While The Mummy‘s box office totals certainly didn’t beat The Phantom Menace, it put a significant dent in its profit margin, especially for a new idea competing with the long-awaited return of Star Wars.
8 Spider-Man (2002)
Worldwide Box Office Gross: $825,802,095
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Until 2002, competing movies could only hope to siphon off some of Star Wars‘ audience and box office dominance. That changed with Star Wars: Episode II – Attack of the Clones, however, and Sam Raimi and Tobey Maguire’s Spider-Man was the movie to prove it. Released only two weeks earlier, on May 3, 2002, Spider-Man dominated Attack of the Clones at the box office and earned $172 million more at the global box office. Spider-Man was also the most direct competition Star Wars had yet faced, considering how the superhero genre appeals to younger viewers.
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Spider-Man was also the first time Star Wars was ever beat by a direct competitor in terms of quality. Attack of the Clones is generally considered the weakest of the prequel trilogy movies, and it earned just 65% on Rotten Tomatoes, compared to Spider-Man‘s 90%. That dip in quality, coupled with the backlash some fans had about the way The Phantom Menace seemed to change Star Wars, probably helped Sam Raimi surpass George Lucas. Spider-Man also signaled a shift in major box office trends, as superhero movies would continue to be a problem for the Jedi and Sith’s earnings for decades to come.
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7 The Dark Knight (2008)
Worldwide Box Office Gross: $1,009,025,676
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The movie version of Star Wars: The Clone Wars, which preceded the animated show by a few months in August 2008, made the least money of any Star Wars film. With a worldwide box office total of just $68 million, The Clone Wars was the eighth most profitable movie in August 2008. As such, several movies beat The Clone Wars at the box office, but none of them beat it as handily as The Dark Knight did. Even though it was released a month prior, on July 18, 2008, The Dark Knight still managed to secure $151 million in August, blowing The Clone Wars‘ $29 million away.
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August 2008 Movies That Outperformed Star Wars: The Clone Wars |
|
---|---|
Title |
August Box Office |
The Dark Knight |
$151,207,080 |
The Mummy: Tomb of the Dragon Emperor |
$97,858,315 |
Tropic Thunder |
$83,852,435 |
Pineapple Express |
$79,918,601 |
Mamma Mia! |
$56,447,565 |
Step Brothers |
$51,260,525 |
The Sisterhood of the Traveling Pants 2 |
$41,108,020 |
Star Wars: The Clone Wars |
$29,619,167 |
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There are several reasons The Dark Knight beat The Clone Wars at the box office. The biggest reason was simply that The Dark Knight is considered one of the best movies of all time, and one of the most profitable. The Clone Wars had no chance against such a juggernaut, especially considering it had only a fraction of The Dark Knight‘s budget ($8.5 million and $185 million respectively). Additionally, 3-D animated movies at the time had a much harder time securing massive box office earnings, and The Clone Wars‘ lackluster animation didn’t alleviate that disadvantage.
6 Sing (2016)
Worldwide Box Office Gross: $634,338,409
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Rogue One: A Star Wars Story was a bit of a gamble for the franchise, but it ended up paying off in dividends. Rogue One was the first Star Wars movie set outside the Skywalker saga, and it was also the first to not feature Jedi or Sith in any major way. Despite those changes to the classic formula, Rogue One was also a massive hit, earning over $1 billion at the worldwide box office and securing itself as one of the best Star Wars movies ever. Even such a smash-hit had competition, however, and Rogue One‘s fiercest competitor was Illumination’s Sing.
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8/10 12 8.8/10 Rogue One: A Star Wars Story 12+Action Sci-FiAdventure
Set in the weeks leading up to Star Wars: Episode IV – A New Hope, Rogue One: A Star Wars Story provides additional context for the Rebellion’s plan to destroy the Death Star. Rogue One follows Jyn Erso (Felicity Jones) as she enlists the help of Rebel Cassian Andor (Diego Luna) to locate her father, Galen Erso (Mads Mikkelsen), after the Empire kidnaps him.
Director Gareth Edwards Release Date December 13, 2016 Studio(s) Lucasfilm Writers Tony Gilroy , Chris Weitz Cast Felicity Jones , Diego Luna , Ben Mendelsohn , Donnie Yen , Mads Mikkelsen , Alan Tudyk , Jiang Wen , Forest Whitaker Runtime 134 Minutes Budget $200–265 million Expand
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6/10 10/10 Sing PGAnimationComedyFamilyMusic
Sing follows a koala named Buster Moon, who attempts to revive his struggling theater by hosting a singing competition. The film features an array of animal characters as contestants, each bringing their own unique aspirations and musical talents to the stage.
Director Garth Jennings Release Date December 21, 2016 Studio(s) Illumination , Universal Pictures , Fuji Television Network , dentsu Writers Garth Jennings Cast Matthew McConaughey , Reese Witherspoon , Seth MacFarlane , Scarlett Johansson , John C. Reilly , Taron Egerton , Tori Kelly , Jennifer Saunders , Garth Jennings , Peter Serafinowicz , Nick Kroll , Jennifer Hudson , Beck Bennett , Jay Pharoah , Nick Offerman , Leslie Jones , Rhea Perlman , Laraine Newman , Bill Farmer , Adam Buxton , Brad Morris , Wes Anderson , Chris Renaud , Edgar Wright Runtime 108 Minutes Budget 75000000.0 Expand
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Sing was released just five days after Rogue One, on December 21, 2016, and it secured $152 million at the box office that month. While Sing‘s $152 million was overshadowed by Rogue One‘s $408 million December total, that is still a significant portion of the month’s box office earnings. Sing also capitalized on a shift in dynamic: Rogue One was essentially a war movie, and Sing was likely more appealing to some families and younger viewers. Younger generations have always been a crucial part of Star Wars, so Sing‘s ability to draw them away likely took from Rogue One‘s profits.
5 Jumanji: Welcome to the Jungle (2017)
Worldwide Box Office Gross: $962,544,585
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Depending upon who is asked, Star Wars: The Last Jedi was either a resounding success or an abysmal failure. One fact that can’t be debated, however, is that it performed quite well at the box office, securing over $1.3 billion against a budget of about $300 million. Still, The Last Jedi could have made even more money if it hadn’t been for the release of Jumanji: Welcome to the Jungle just five days later. While The Last Jedi did dominate in December 2017 by earning over $500 million, Jumanji more than held its own and secured $170 million in the final 11 days of the month.
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Like Spider-Man and Sing before it, the legacy sequel to Jumanji served as very direct competition for Star Wars. Both films were marketed towards young audiences, and both had major star power, like Dwayne “The Rock” Johnson and Mark Hamill, to draw in crowds. Jumanji didn’t completely cannibalize The Last Jedi‘s audience, but it certainly caused some moviegoers to choose one or the other. That definitely cut into The Last Jedi‘s profits, and kept it from being as dominant as Star Wars: The Force Awakens.
4 Avengers: Infinity War (2018)
Worldwide Box Office Gross: $2,052,415,039
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While The Clone Wars made the least money of any Star Wars film, another title is considered the biggest flop due to its massive budget: Solo: A Star Wars Story. With a budget of about $275 million and a total box office takeaway of just $393 million, Solo actually lost money after marketing and distribution costs were considered. Because of Solo‘s poor box office performance, there was no way it could compete with one of the highest grossing movies of all time, which also came out in 2018, Avengers: Infinity War.
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Even though Infinity War came out in April, it was still completely dominating movie theaters well into June. Infinity War had such a long and successful box office run that it basically engulfed Solo‘s May 2018 release date and monopolized the movie news industry and viewers’ attention. The cliffhanger ending of Infinity War only helped it further, as fans were too busy theorizing about what Avengers: Endgame could have in store to think about Solo, a prequel about an already-established character. On top of Infinity War‘s dominance, Solo held itself back in terms of marketing, which only compounded its issues.
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3 Deadpool 2 (2018)
Worldwide Box Office Gross: $785,896,632
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Solo actually performed so poorly for a live-action Star Wars movie that it wasn’t just beaten by the unfathomably high earnings of Infinity War, but by another, much less dominant superhero movie as well: Deadpool 2. Even though it was rated R, a fact that usually limits a film’s reach, Deadpool 2 blew Solo out of the water and earned $112 million more in May 2018. Deadpool 2 was also released just a week before Solo, so it probably had an even more direct effect on the Star Wars film than Infinity War did.
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There are plenty of reasons Solo failed at the box office, from its poor marketing to its numerous director changes and burnout from the bad reception of The Last Jedi. One of Solo‘s few advantages, the charming and sarcastic character of Han Solo, may have turned out to be a reason Deadpool 2 outperformed it. One of the main draws of the Deadpool franchise is the eponymous character’s wit and sense of humor, things that also happen to be the main draw of Han Solo. After seeing Deadpool 2 just a week prior, audiences may have gotten their fill of sarcastic scoundrels.
2 Jumanji: The Next Level (2019)
Worldwide Box Office Gross: $801,693,929
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The only, and quite surprising, movie franchise to directly battle a major Star Wars movie twice was Jumanji, thanks to the December 2019 sequel. Jumanji: The Next Level was released a week before Star Wars: The Rise of Skywalker, and while neither film did as well as its predecessor, Jumanji managed to significantly close the gap. In December 2019, The Rise of Skywalker earned $390 million at the box office, while Jumanji 3 earned $192 million. What’s even odder is that the next Jumanji movie has a chance to compete with an upcoming Star Wars movie again in 2026.
Related The Rise of Skywalker Is A Box Office Disappointment (Despite Grossing $1 Billion)
Star Wars: The Rise of Skywalker made $1 billion worldwide, but it’s still a box office disappointment that fell short of original expectations.
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One of the reasons Jumanji 3 was able to close the gap against The Rise of Skywalker is because of the latter’s reception. Even though it made over $1 billion at the box office, many critics and fans disliked The Rise of Skywalker; it has 51% on Rotten Tomatoes. On top of that, The Last Jedi turned several people off the Star Wars sequel trilogy, which seems to have shown in The Rise of Skywalker‘s earnings. Jumanji 3, meanwhile, was mostly seen as an enjoyable sequel that didn’t have any of the baggage Star Wars had to deal with.
1 Frozen II (2019)
Worldwide Box Office Gross: $1,453,683,476
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One of the more surprising Star Wars competitors was another Disney movie: Frozen II. Normally, Disney spaces out its various theatrical releases quite well, giving each title at least a full month of its own to avoid drawing crowds away from the company’s other projects. That strategy didn’t seem to work for The Rise of Skywalker, however, as Frozen II remained popular well after its November release date and earned $160 million in December 2019. Frozen II almost certainly stole a large portion of The Rise of Skywalker‘s younger audience and kept its December profits to under $400 million.
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6/10 18 5.1/10 Star Wars: Episode IX- The Rise of Skywalker PG-13ActionAdventureFantasy Sci-Fi
This is the third installment of the Star Wars sequel trilogy and serves as the culmination of the Skywalker saga. The film sees Rey (Daisy Ridley), Poe (Oscar Isaac), and Finn (John Boyega) team up to put an end to the First Order after Palpatine mysteriously returns. Jurassic World helmsman Colin Trevorrow was originally named director back in 2015 when the film first entered development, but he parted ways with Lucasfilm due to creative differences over the script. In September 2017, Star Wars: The Force Awakens director J.J. Abrams signed on to finish what he started.
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*Availability in US Director J.J. Abrams Release Date December 20, 2019 Studio(s) Lucasfilm Distributor(s) Disney Writers Chris Terrio , J.J. Abrams Cast Carrie Fisher , Oscar Isaac , Anthony Daniels , Joonas Suotamo , Mark Hamill , Adam Driver , Ian McDiarmid , Kelly Marie Tran , Billie Lourd , Keri Russell , Richard E. Grant , Daisy Ridley , Lupita Nyong’o , Dominic Monaghan , John Boyega , Domhnall Gleeson , Billy Dee Williams , Naomi Ackie Runtime 142 minutes Franchise(s) Star Wars prequel(s) Star Wars: Episode I – The Phantom Menace , Star Wars: Episode II – Attack of the Clones , Star Wars: Episode III – Revenge of the Sith , Solo: A Star Wars Story , Rogue One: A Star Wars Story , Star Wars: Episode IV – A New Hope , Star Wars: Episode V – The Empire Strikes Back , Star Wars: Episode VI – Return of the Jedi , Star Wars: Episode VII – The Force Awakens , Star Wars: Episode VIII – The Last Jedi Budget $275 million Expand
Frozen II‘s competition with The Rise of Skywalker probably wasn’t intentional. Several other Disney movies were released just a month prior to the five Star Wars films the company has created, and none of them cannibalized the sci-fi franchise’s profits like Frozen II did. It seems Disney simply underestimated just how popular Frozen II would be, and it ended up being a massive movie for long enough to impact The Rise of Skywalker‘s box office earnings. That underestimation makes sense, however, as Frozen II was at one point the most profitable animated movie ever.
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Several other Disney movies were released just a month prior to the five
Star Wars
films the company has created, and none of them cannibalized the sci-fi franchise’s profits like
Frozen II
did.
The relatively underwhelming performance of The Rise of Skywalker, at least when compared to the rest of the sequel trilogy, also highlights an odd trend in Star Wars as a whole. The first entry in each trilogy – the original Star Wars, The Phantom Menace, and The Force Awakens – invariably is the most successful. That fact, coupled with the few movies that have actually beaten Star Wars at the box office, speaks to the enduring appeal of the galaxy far, far away.
Sources: Box Office Mojo, Rotten Tomatoes
Star Wars
Star Wars is a multimedia franchise that started in 1977 by creator George Lucas. After the release of Star Wars: Episode IV- A New Hope (originally just titled Star Wars), the franchise quickly exploded, spawning multiple sequels, prequels, TV shows, video games, comics, and much more. After Disney acquired the rights to the franchise, they quickly expanded the universe on Disney+, starting with The Mandalorian.
Created by George Lucas First Film Star Wars: Episode IV – A New Hope Cast Mark Hamill , James Earl Jones , David Prowse , Carrie Fisher , Harrison Ford , Daisy Ridley , Adam Driver , Ian McDiarmid , Ewan McGregor , Rosario Dawson , Lars Mikkelsen , Rupert Friend , Moses Ingram , Frank Oz , Pedro Pascal TV Show(s) The Mandalorian , Andor , Obi-Wan Kenobi , The Book of Boba Fett , Ahsoka , The Acolyte , Star Wars: Skeleton Crew , Lando , Star Wars: The Clone Wars , Star Wars Rebels , Star Wars: The Bad Batch , Star Wars: Resistance , Star Wars: Young Jedi Adventures , Star Wars: Visions Character(s) Luke Skywalker , Han Solo , Rey Skywalker , Emperor Palpatine / Darth Sidious , Obi-Wan Kenobi , Ahsoka Tano , Grand Admiral Thrawn , Grand Inquisitor , Reva (The Third Sister) , The Fifth Brother , The Seventh Sister , The Eighth Brother , Yoda , Din Djarin , Grogu , Anakin Skywalker/Darth Vader , Leia Organa , Ben Solo/Kylo Ren Video Game(s) Star Wars: Knights of the Old Republic , Star Wars: Knights of the Old Republic II – The Sith Lords , Star Wars Battlefront (2015) , Star Wars: Battlefront 2 (2005) , Star Wars: The Force Unleashed , Star Wars: The Force Unleashed II , Star Wars Jedi: Fallen Order , Star Wars Jedi: Survivor Expand
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Category: Entertainment