Berner, an American rapper and entrepreneur from San Francisco, has a net worth of $410 million. He is the CEO and co-founder of the first billion-dollar legal cannabis brand “Cookies”. He is best known for signing Wiz Khalifa “Taylor Gang Entertainment”.
Berner rose to fame in his early days with albums such as “Urban Farmer,” “Hempire,” “El Chivo,” and “La Plaza.” He has released nearly 40 albums and has topped Billboard’s “Top R&B/Hip-Hop Albums” chart. He began his cannabis career as an ID checker and has gone on to develop one of the most popular cannabis lifestyle brands in the country.
He owns two lifestyle businesses. “Cookies and FreshKo” and is significantly involved in the California-based cannabis trade as well as producing the television series “MМаrіјuаnа manіа”.
Berner Net Worth (2024)
Net asset value: | $410 million |
Job: | Rapper, Businessman |
Year old: | 39 years old |
Born: | October 27, 1983 |
Nation: | America |
Annual salary: | $50 million + |
Latest updates | 2024 |
Berner’s Net Worth Growth
Net worth 2024 | $410 million |
Net worth 2023 | 400 million dollars |
Net worth 2022 | $380 million |
Net worth 2021 | $350 million |
Net worth 2020 | $320 million |
Early life
Berner was born in San Francisco, California on October 27, 1983. He is the son of a working-class family from the San Francisco Bay Area. Berner’s father worked as a chef at a Mexican restaurant on Fillmore Street.
His parents split up when he was in high school. Berner traveled back and forth between California and Arizona before settling in the Bay Area and becoming involved in the underground rap culture.
Berner dropped out of Galileo Academy of Science and Technology. He navigated the Bay Area indie music scene while also selling marijuana, unaware that his art and side hustle would one day propel him to the forefront of both industries.
Early music career
Berner started battle rapping while in high school and has released his debut mixtape. “Dirty sneakers…There are many ways to get them” in 2006. In 2007, Berner founded his own record label “Bern One Entertainment”.
Berner released his debut album “Track Money & Pack Money” with Equipto, following his solo debut album “Weekend at Bernie’s” in 2009 along with four other albums.
Income
His flagship stores do between $100,000 and $200,000 a day, and his new Melrose location regularly exceeds $450,000 in just one day. Berner’s VIBES Holdings LLC brand was sold by Greenlane Holdings, Inc. for $5.3 million.
He also makes millions through his YouTube channel “Berner415” with 821k subscribers and over 1 billion views, as well as his Instagram account with over 1.9 million followers.
Trend
Berner signed to Wiz Khalifa’s “Taylor Gang Records” in 2012 and released his debut album “Urban Farmer” on the label. In 2013, he started “A tour under the influence of music”.
Berner released the joint album “Contraband” with Cam’ron, and “Drought Season 3” with the late rapper The Jacka in 2015. Berner released his solo album ‘Hemp’ in 2016, along with the 4/20 event at the Bill Graham Civic Auditorium.
Berner released a song titled 20 Lights in 2015, which peaked at number 95 on the Billboard 200. In 2016, he released Hempire, which featured the title track “Best Thang Smokin'”. In 2019, he released El Chivo, a single.
Berner Net Worth and Salary
Berner collaborated with Larry June and Cozmo to create the EP Cooks & Orange Juice in 2020, and then the full-length mixtape Respect the Connect. He has released several gangster-themed tracks including the mixtape Paulie Cicero and the studio album Gotti.
Both songs feature numerous guest appearances, and Gotti included the song “Too Many Goats” in a group track with Rick Ross, Nas, Kevin Cossom and Jadakiss. Berner released “Cookies Forever” and “Bomb Bay on My Back” in 2022.
Cookie brand
Berner joined a cannabis club after dropping out of high school. He was only 18 at the time and worked with the company until 2006. But he left the company after meeting rapper Singer Wiz Khalifa.
Berner co-founded and serves as CEO of the Cookies brand, and also controls everything from retail stores to clothing designs. Around 2010, Berner signed a licensing deal with a friend to put the logo on a store in San Jose.
In 2018, the first Cookies retail store opened. AdAge named Cookies one of America’s Hottest Brands of 2021, and it was the only cannabis brand to make the list.
In addition, the company opened two flagship clothing stores, Cookies and FreshKo, in San Francisco and Los Angeles. He also has a stake in the Cookie Family company, which produces Girl Scout Cookies and Sunset Sherbet.
It was recently announced that Cookies will be the exclusive home for Wiz Khalifa’s cannabis brand Khalifa Kush, launching in January 2022. He has also launched a clothing line called Cookies and a cannabis line called Cookies Dispensary.
About
Name | Gilbert Anthony Milam Jr |
Net asset value | $410 million |
Year old | 39 years old |
Height | (1.71 meters) |
Weight | 80KG (Approx.) |
Job | Rapper, Businessman |
Date of birth | October 27, 1983 |
Place of birth | USA |
Nationality | American |
Income | $50 million (Annual) |
Couple | Do not have |
“You influence the world by what you browse.”
– Berner
Berner’s social media profiles
Berner’s Controversies
Berner’s account was suspended by Instagram in 2018 for violating the platform’s ban by trying to promote his marijuana business. The rapper then hired a small team of developers who created the “Social Club” app.
The launch tagline for this app is “your uncensored community”. Additionally, the app is ranked 45 on the following charts “TikTok, Youtube and Instagram”. After a while, Apple removed this software due to censorship issues.
Summary
Berner’s net worth is estimated to be $410 million as of 2024. He is an American businessman who owns multi-billion dollar lifestyle businesses and has created hit albums. He comes from a family with a strong entrepreneurial background.
Berner’s father owns a taco shop he created from scratch, and his mother runs a headhunting firm. Even the rapper’s 13-year-old daughter is interested in brand marketing.
In addition to his cannabis-related projects, Berner has a successful career as a rapper and has collaborated with a number of high-profile artists, including Wiz Khalifa, Snoop Dogg, and B-Real.
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