Kanye West is reportedly planning to attempt to revive his career by starting a new business.
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According to The US Sun, the controversial rapper may launch a new line of accessories called Droam.
You are watching: His next move revealed amid financial troubles and controversy
West is said to have filed a trademark for the brand, which includes a variety of products, such as umbrellas, whips, shoulder bags, and tote bags.
If the accessory line is successful, the “Donda” rapper could launch a Droam workout collection.
Reports of West eyeing a project called Droam first surfaced in December 2023.
However, at the time, the New York Post reported that Droam was the name of a fully self-sufficient city that the Grammy-winning artist aimed to build in the Middle East.
The city is expected to span an impressive 100,000 acres, far exceeding the size of New York City.
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West actively sought collaborators, sending out invitations to project managers, engineers, architects, contractors, and builders to join this massive effort.
However, nearly nine months after the announcement, the city has yet to become a reality.
Kanye West is reportedly looking to build his own city in the Middle East.
The city, dubbed YZY DROAM, will be about four times the size of Paris and more than half the size of New York, spanning over 100,000 acres. photo.twitter.com/aTNKZU1DI7
— 🌕 (@alilmoonn) December 22, 2023
READ MORE: Kanye West Had Offensive Idea Of Rebranding His Brand With A Hate Symbol, Nick Fuentes Claims
In June, it was reported that West was in financial trouble as Adidas was pursuing a settlement with him through private arbitration after dismissing a $75 million lawsuit against his Yeezy brand last year.
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Additionally, Lauren Pisciotta, West’s former assistant, has taken legal action against the rapper over allegations of sexual harassment, which the star has vehemently denied.
An unnamed insider told Us Weekly that West is facing financial challenges along with legal issues.
They also claimed that the “All of the Lights” rapper’s earnings have dropped significantly due to a lack of endorsement deals and declining sales of his self-funded clothing line.
“Kanye doesn’t have any endorsement deals because people don’t want to do business with him,” the source said.
West faced significant repercussions in 2022 for making hateful statements in a public outburst that led to the termination of major partnerships with Balenciaga, Adidas, Gap, Vogue and the Creative Artists Agency (CAA). These companies severed ties with him following his controversial anti-Semitic comments.
READ MORE: Kanye West’s lawsuit against Adidas dismissed by federal judge
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Source: https://anhngunewlight.edu.vn
Category: Blog