Roxy Jacenko is an influential Australian businesswoman and socialite recognized for her significant contribution to the public relations industry.
She received widespread attention as a contestant on Season 3 Australian Celebrity Apprentice In 2013, her dynamic personality and strategic approach to challenges set her apart.
In addition to reality TV, Roxy is the founder of Sweaty Betty PR, a highly regarded PR agency that has worked with many high-profile clients and brands.
contour
- Full name: Roxanne Dachenko
- Date of birth: June 8, 1980
- Age: 44 years old
- Gender: Female
- Place of birth: Sydney, Australia
- Nationality: Australian
- Occupation: Businesswoman, socialite, author, speaker
- Height: 1.7m
- Parents: Nick Dachenko (father), Doreen Davis (mother)
- Siblings: Ruby Dachenko (sister)
- Spouse: Oliver Curtis
- Children: Pixie Curtis, Hunter Curtis
- Relationship status: Married
- Religion: Not applicable
- Race: Not applicable
- Net worth: $15 million
early life and education
Roxy Jacenko, 44 years old, was born on June 8, 1980 in Sydney, Australia. Her parents, Nick Jacenko and Doreen Davis, gave her a strong foundation by emphasizing hard work and ambition. Growing up in an affluent suburb of Sydney shaped her business acumen and social understanding. She has a younger sister, Ruby Jacenko.
Roxy attended local schools in Sydney, but details about her specific educational institution are not widely publicized. She started working at a young age, gaining valuable experience that fueled her entrepreneurial spirit.
After completing her secondary education, she became involved in the fashion industry, eventually setting up her own PR company at the age of 24. She began her public relations career as a receptionist at fashion brand Diesel, which sparked her interest in PR and marketing. Although she did not attend college, her early experiences provided the foundation for her career.
personal life
Roxy Jacenko married Oliver Curtis in 2012. The couple met through mutual friends and quickly developed a relationship that eventually led to marriage. They have two children, Pixie Curtis and Hunter Curtis. Pixie started her own business at a young age, following in her mother’s entrepreneurial footsteps.
Oliver Curtis faced legal troubles in 2016 when he was jailed on insider trading charges. Roxy publicly supported him during this challenging time, managing his family life while he served his sentence. He was released in 2017 and the couple have maintained a united family front ever since.
Profession
Roxy Jacenko founded Sweaty Betty PR in 2004 at the age of 24. The agency quickly gained a reputation for its innovative public relations strategies, attracting big clients such as Peugeot and Coles Supermarkets. Roxy’s talent for identifying trends and planning impactful marketing campaigns has cemented Sweaty Betty PR’s position as one of Australia’s top PR agencies.
In addition to Sweaty Betty PR, Roxy also launched The Ministry of Talent, which specializes in influencer management and creative talent representation, and Social Union, a social media content creation agency. She has also appeared in several television shows, including I’m…Roxy (2019), which gives us an inside look into her life as a busy entrepreneur and mother. Her publishing career includes novels inspired by her experiences in the fashion and PR industries.
Through seminars and workshops, Roxy shares insights into business strategy and personal branding with aspiring entrepreneurs across Australia.
Awards
- Runner up in Australian Celebrity Apprentice (2013)
net worth
Roxy Jacenko’s net worth is estimated to be around $15 million, primarily from her public relations firm Sweaty Betty PR, as well as other ventures such as Pixie’s Bows and The Ministry of Talent.
dispute
Roxy Jacenko appears Australian Celebrity Apprentice Had a heated exchange with contestants Prue MacSween and Stephanie Rice. These interactions attracted media attention and gave viewers a different perspective on her approach to the game.
Her husband’s legal troubles also put Roxy under public scrutiny. While many supported her support for him, others criticized their lifestyle. Despite these challenges, Roxy has maintained a strong public presence, sharing struggles and successes through social media.
In addition, Roxy has been criticized for certain characters in the novel, which some speculate are based on real-life people from the Sydney social scene. This has sparked debate about the boundaries of privacy in fiction and reality.
social media
- Instagram: @roxyjacenko
- Twitter: @roxyjacenko
film chronology
- Australian Celebrity Apprentice (2013) – herself
- I’m…Roxy (2019) – herself
- SAS Australia (2020) – herself
books
- Strictly Confidential: A Jazzy Lou Novel (2012)
- Rumor Mill: A Jazz Lou Novel (2013)
- under the spotlight (not applicable)
- Penelope’s playground (not applicable)
- Roxy’s little black book of tips and tricks (2018)
