Amid the shocking claims made in Blake Lively’s lawsuit against Justin Baldoni, her co-star and director of “It Ends With Us,” a revealing detail has emerged regarding the defendant’s scheme Baldoni’s attempt was to take advantage of Lively’s strong relationship with pop icon Taylor Swift.
A crisis management team reportedly sent “Script Planning Documents” to Baldoni, the film’s producer Jamey Heath and other individuals.
According to Business Insider, the document outlines three potential scenarios that Lively and her team could use, along with corresponding responses from Baldoni’s team in case she decides to publicly express her grievances. own, according to Business Insider.
Speculation about a behind-the-scenes conflict between Lively and Baldoni has been widely circulated for a long time, gaining momentum when the film’s promotional activities took off in August despite both actors refraining Address this issue publicly.
According to legal documents filed by Lively’s lawyers, it is alleged that Baldoni enlisted the services of a crisis PR consultant named Melissa Nathan, who allegedly disseminated a specific document August 2, 2024, “to promote misleading counter-narratives.”
One potential strategy outlined in the document suggests that the group could consider “wearing stories about the weaponization of feminism and how people in BL [Lively] Circles of, like Taylor Swift, have been accused of using these tactics to ‘bully’ to get what they want.”
🚨| Blake Lively has sued Justin Baldoni for sexual harassment and misconduct she experienced on the set of ‘It Ends With Us’. In court documents reviewed by @nytimes it was revealed that Baldoni’s PR company TAG PR wanted to create false stories about Taylor as part of… pic.twitter.com/6bPtIbB2is
– Taylor Swift Updates 🩶 (@swifferupdates) December 21, 2024
Swift and Lively have been friends for many years.
The document further mentions various strategies to counter any unfavorable perceptions, such as mentioning Baldoni’s “excellent reputation among colleagues and peers in the industry – multiple quotes guides and interviews sharing positive experiences.”
Additionally, it mentioned his support for the #MeToo movement.
During a discussion between Nathan and the journalist representing Baldoni, Jennifer Abel (also a plaintiff), Abel mentioned that Baldoni expressed a wish for Lively to “feel like she could be buried.”
Shortly after, Baldoni shared a screenshot with Abel of an X post that mentioned Hailey Bieber and discussed topics related to bullying.
Text message evidence shows that Justin Baldoni allegedly sent his PR team a Twitter thread about Hailey Bieber as an example for their campaign against Blake Lively.
Additionally, the alleged texts reveal the PR team was promoting the online narrative in his favor. pic.twitter.com/1OcAuAupC3
– Pop Base (@PopBase) December 21, 2024
In a legal action filed with the California Department of Civil Rights, Lively initiated legal proceedings against Baldoni and his production company, WayFarer Studios, for allegations of sexual harassment, mental anguish, negligence and additional claims.
The lawsuit explicitly concerns their involvement in the creation of the movie “It Ends With Us.”
According to various sources, Baldoni’s talent agency, WME, has reportedly cut ties with him. It’s worth noting that this company also acts as a representative for Lively.
TagsTaylor Swift,Blake Lively