TikTok Tanning Trend: Everything About This New Trend

TikTok tanning trends

With summer here, TikTok users are jumping on the tanning trend, using “tan” filters to fake a sun-kissed complexion. However, this beauty hack has sparked a debate. While some defend it, arguing that it simply replicates the effects achieved naturally under the sun, others criticize it for setting unrealistic beauty standards and altering a person’s natural skin tone.

TikTok videos featuring the filter have received millions of views and criticism, with users divided over the trend. Some people like their skin to be pale, while others like the look of a tan. Filters are seen as a superficial approach to beauty and face backlash for promoting unrealistic ideals.

TikTok tanning filter

The purpose of the TikTok filter is evident in its name: to make you look tanned, regardless of your original skin tone. Although it has recently experienced a resurgence in popularity in 2023, the filter responsible for the tanning effect has been around on TikTok for quite some time.

Now that summer is here, those who can’t sunbathe at the beach for a natural tan are turning to this viral filter for comparable or even better results.

Meanwhile, some users have also gotten in on the trend, making various edits to their photos, simulating the effects of viral filters, and even providing tutorials for others to try. The short TikTok videos, which show before and after photos of individuals using tanning filters, have amassed millions of views and received both praise and criticism.

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Disadvantages of the TikTok tanning trend

At first, tanning filters may seem harmless, attracting young people who think they’re a fun summer trend that won’t cause harm to the body. However, many users have expressed concerns about the filter’s impact on beauty standards, claiming it promotes superficial ideals that are unattainable.

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Content creators who use filters to gain millions of likes for their videos are facing harsh criticism for diminishing what they consider “pale” natural skin tones and completely altering their appearance through virtual manipulations.

Still, some participants defended themselves as having achieved similar results naturally under the sun and claimed they didn’t endorse unrealistic beauty standards. However, there are still quite a few people who hold different views.

Popular TikTok Tanning Filters That Work

A popular TikTok video showcasing the tanning filter trend has divided users, as evidenced by the caption “Never complain about being pale again.” One user expressed confusion, saying: “I don’t understand why people hate being pale so much.”

Another netizen shared her personal experience, revealing “I love being pale and was teased for it as a kid, but especially in the winter, I’ve learned to embrace it.” In contrast, one seemed to prefer using A user of the filtered tan look commented: “Both look good, but now the tan looks better.”

Another comment complimented the person’s pale appearance, saying: “Everyone says she looks pale… you are simply stunning in the second video!” Another user’s comment expressed gratitude , he said: “These comments made me really fall in love with my pale self.

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