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Tyla has released new merchandise inspired by her performance at the Victoria’s Secret Fashion Show.
On Tuesday, the 22-year-old South African singer rocked the runway during the Victoria’s Secret Fashion Show at the lingerie brand’s flagship store in New York City.
Tyla performed a medley of her hit song “Water” and new single “Push 2 Start” as the Angels took to the catwalk looking stunning.
Moments after her performance, Tyla released limited edition Victoria’s Secret T-shirts as part of a new line promoting her new single.
The Tyla x Victoria’s Secret Tee comes in black and white color options and each retails for $40 on her official online store.
The shirt features Tyla’s photo from her “Push 2 Start” cover. However, a pair of wings was added to honor her collaboration with the luxury brand.
Fans reacted to the release on X, formerly Twitter, with many praising the artist’s clever marketing move.
“Tyla releasing limited edition Victoria’s Secret t-shirts after her performance is a great way to connect her music with fashion,” said one commenter on Pop Base’s tweet about the product. New product from Tyla.
“Those limited edition t-shirts are sure to be a hit. A smart move to capitalize on her performance,” another added.
Tyla Card