Hot 101.5 What’s happening in Tampa?
Hot 101.5 Tampa has undergone a major transformation with the decision by Cox Media Group (CMG) Tampa Bay to rename the station. They bid farewell to the familiar CHR (Contemporary Hot Radio) format “Hot 101.5” on WPOI and launched a new station called “101.5 The Vibe”. The change marks a break from the previous contemporary pop format, becoming Tampa’s only urban adult contemporary station.
101.5 The Vibe now caters to a more mature audience with a playlist featuring iconic artists like Usher, Alicia Keys and Mary J. Blige And focus on the R&B audience. The shift likely reflects a strategic move based on changing audience preferences and market dynamics in the Tampa Bay area, providing local residents with a fresh and soulful listening experience.
101.5 Atmosphere
101.5 The Vibe is a dynamic radio station known for its classic hip-hop and R&B focus covering Fayetteville, Arkansas and Tampa Bay, Florida. It features a curated selection of timeless and contemporary hits, engages with audiences on social media, and offers user-friendly apps.
In Tampa Bay, it transformed from Hot 101.5 FM to become the area’s only R&B station as part of CMG Radio’s Urban Adult Contemporary portfolio, consistently providing a superior music experience for lovers of soulful Hip Hop and R&B.
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WPOI (101.5 FM)
WPOI (101.5 FM) is a well-known radio station in the Tampa Bay, Florida area. Although its license is vested in St. Petersburg, it serves a wider regional audience. WPOI, a division of Cox Media Group, currently features urban adult contemporary formats, offering a fusion of soulful and contemporary music.
The station’s studio is in St. Petersburg and its transmitter site is in Riverview. WPOI’s focus on urban adult contemporary music adds a unique musical flavor to the Tampa Bay radio landscape, providing listeners with a diverse selection of music.
WPOI (101.5 FM) Overview
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Broadcast area |
tampa bay area |
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frequency |
101.5 MHz (HD Radio) |
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Brand Promotion |
101.5 Atmosphere |
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language |
English |
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owner |
Cox Media Group (Cox Broadcasting LLC) |
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sister station |
WDUV, WHPT, WWRM, WXGL |
WPOI (101.5 FM) History
WPOI (101.5 FM) has a history of multiple format changes. It began as WGNB in 1961, was renamed WKES in 1974 under the religious affiliation of Moody Bible Institute, briefly transitioned to “Love 101.5” in 1997, and was renamed “Jo 101.5” in 1998, playing Rhythm Old Song.
Cox Radio took over in 1999 and launched an all-80s format in 2001, “The New 101-5 The Point”. By 2011, it transitioned to “Hot 101-5,” focusing on the Top 40/CHR. In 2023, WPOI changed its name to “101.5 The Vibe” and embraced adult R&B, marking a new chapter in its history.
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