Singer and undeniable fashion icon Cher will headline the return of the Victoria’s Secret Fashion Show after a six-year hiatus.
The largest lingerie retailer in the United States announced the news via Instagram on Wednesday by sharing a video clip of the 78-year-old artist singing her hugely successful, chart-topping song “Believe.”
“This is a woman’s world, so it makes sense that you can’t have a fashion show without the mother of fashion – @Cher!” Victoria’s Secret wrote in the caption.
The brand continued, “We are so excited to announce that she will officially walk at the 2024 Victoria’s Secret Fashion Show on October 15. But she won’t be alone… stay tuned, we’ll be making more announcements soon to round out our first all-female lineup. #VSFashionShow.”
The announcement quickly received excitement from fans and fashion enthusiasts.
“You made me cry!!! The true icon of all icons performing. Cher is one of my mom and I’s favorite artists,” one fan commented.
Another user also expressed excitement, saying, “It’s great to see vsfs coming back after a 6 year hiatus.”
Another person also took note of the song choice for the announcement, writing, “This song is runway-worthy!!! I’m crying.”
A Victoria’s Secret spokesperson echoed the news of the show’s return in a statement to USA Today, saying the 2024 fashion show “will deliver exactly what our customers have been asking for—glamour, runway, fashion, fun, wings, entertainment—all through a powerful, modern lens that reflects who we are today.”
The annual fashion show has not been held since 2018 after Victoria’s Secret’s former parent company, L Brands, canceled it, citing the brand’s efforts to “evolve Victoria’s Secret’s marketing.”
News that Cher will headline the upcoming fashion show comes months after she received the iHeartRadio Music Awards Icon Award in April. She was also inducted into the Rock & Roll Hall of Fame that same month.
This article was originally published on Enstarz.
Cher Card