ISLAMABAD: Recently, when the wedding video of Rajab Butt, a famous YouTuber in Pakistan went viral on social media, people were stunned to see the lavish food and asked how much a YouTuber earns monthly.
According to experts interested in digital media, a good YouTuber earns up to Rs 4 million per month. However, this income depends on the amount of money the YouTuber receives through ads and views on their YouTube channel.
On the other hand, YouTube has announced a list of the top 10 Pakistani YouTubers whose videos attracted the most views this year.
This list primarily includes channels that are creating and displaying content that caters to the whole family.
There are one or two YouTube channels on this list that also broadcast health-related or entertainment content.
One such channel featured in this list is that of Dr. Imtiaz Ahmed, who creates health-related content.
In an interview with BBC UrduDr. Imtiaz Ahmed, a radiologist and endovascular surgeon by profession, said he started the YouTube channel in 2017 with the help of his son.
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According to Dr. Imtiaz, he has been involved in the medical industry for the past 20 years and currently has more than 1.3 million subscribers on his YouTube channel.
“We often have to convert text to video for medical conferences and teaching students,” he said. One day, I asked my son Ali, who was in seventh grade at the time, how to do voice acting. That day he taught me how to do it for the first time. He then added a music track to the video and uploaded it to YouTube.”
He said his journey on YouTube started the same day with the aim of educating women about their health.
“For the first time I started telling women that they should treat their uterus instead of removing it because it is an important part of their body.”
He added that “very often, 18- to 20-year-old girls visit him and say that their doctor has advised them to have a hysterectomy.”
“Then there are also childless girls and in our society, women are often responsible for not having children. But when we say your husband needs to get tested, it means the problem lies with their husband. I work on things that doctors don’t tell you much about or are considered taboo to talk about.”
Dr. Imtiaz said that he is happy to see that his YouTube channel is creating awareness among women and that women from Siachen, Mastung, interior Sindh, Punjab and even remote areas are coming to him for treatment. treat.
WHAT TYPE OF CONTENT IS POPULAR ON YOUTUBE IN PAKISTAN?
Mehtab Aslam, a digital media expert, while speaking to BBC Urdusaid ‘currently, most YouTube channels in Pakistan showcase their daily life and family life.
“I think the main reason why such a channel gets so many views is because people relate their lives to the lives of the people seen in the videos, the content plays out like the episodes of a drama.”
Mehtab Aslam says that the popularity of “Family Vloggers” has increased so much in recent years that people flock around them when they see them and ask them: ‘What should they do to run a YouTube channel? ?
He said that ‘to this question, I only have one answer: currently YouTube pays more attention to the quantity of videos than the quality of the videos.
“If you upload videos every day and at the right time according to your country’s time, when most people are on social media, any channel you open will work.”
HOW TO BECOME A SUCCESSFUL YOUTUBER?
Discussing the YouTube industry, Mehtab Aslam admitted that some individuals on social media resort to hiring companies to generate fake views. These companies often use tactics like running videos simultaneously on hundreds of devices — 200 or 300 mobile phones right after the video is uploaded — to artificially increase view counts from the start.
If this happens, Instagram and other social media apps will automatically promote your video. That means more people will watch your videos and therefore your channel’s reach will increase.
CAN YOUR VIDEO STILL go viral IF YOU DON’T WANT TO HIRE A COMPANY?
Answering this question, Mehtab Aslam said, “Today there is a way to make long videos for YouTube, then cut the most interesting part of the video and post it on Instagram and Facebook with your YouTube channel link.
“By watching these clips, people will come watch your longer videos and thus you can increase your followers and earn money.”
He added that it is important to manage social media accounts or YouTube channels well.
“Whenever you upload any content to your YouTube channel, use viral hashtags and good taglines and thumbnails so people can get attracted to your videos.”