Andrew Nestor, previously CEO of Bilkul Football Group, has taken up the role of Director of Sport at West Bromwich Albion, marking a significant step in the club’s development under new ownership. The announcement, on 15 August 2024, signals a shift towards a long-term strategic plan as West Brom look to strengthen its football operations across all areas, from the men’s and women’s first teams to the academy and recruitment.
In his new role, Nestor will work closely with Ian Pearce, Head of Football Operations, the club’s board and administration. Together, they aim to refine the club’s sporting strategy, focusing on immediate results and building a sustainable infrastructure for the future.
Nestor’s background in football investment and strategy, along with his work with Bilkul Football Group, makes him a great fit for this role. His experience in sports investment, including partnerships with major organisations such as X Games and Religion of Sports, has given him a deep understanding of the sports industry beyond football.
The appointment of Andrew Nestor has sparked cautious optimism among West Brom fans. Many hope his business acumen and footballing insight will translate into success on the pitch, with a sense of confidence in his vision for the club’s future. Nestor’s immediate focus will be on strengthening the men’s first team squad, with the summer transfer window providing a key opportunity for his influence to be felt.
While some may question the concentration of power in Nestor’s dual roles as CEO and sporting director, the club sees the combination as a way to streamline decision-making. His appointment represents a statement of intent, signalling West Brom’s commitment to a holistic approach that combines business strategy with football expertise. As the season progresses, fans and observers will be watching to see how Nestor’s leadership shapes the club’s performance on and off the pitch.
