How Scooter Braun got involved in Blake Lively’s Bombshell lawsuit against Justin Baldoni

the It ends with us The lawsuit has just begun and now others are being drawn into the drama.

A legal battle between the film’s star, Blake Lively, and co-star and director Justin Baldoni has begun after a feud between the two sent the film’s press conference into a tailspin. Lively’s team filed a complaint alleging that Baldoni orchestrated an attempt to destroy her career.

In her allegations, Lively said she was retaliated against after Baldoni worried her sexual harassment accusations against him would become public and engaged in a smear campaign aimed at damaging her. to her reputation. His messages to his PR team reportedly noted that they could “bury anyone”, United States today report.

Now, Taylor Swift and then Scooter Braun are both involved in a legal battle between movie stars.

Lively is one of Swift’s closest friends and in documents obtained by Lively’s lawyers, they allege that Baldoni hired the services of a crisis PR executive, Melissa Nathan, and publicist Jennifer Abel.

Nathan owns the company The Agency Group, which is owned by Hybe America, which is owned by Scooter Braun. He became the company’s sole CEO in 2023 after his company Ithaca Holdings merged with Hybe in April 2021, Diversity report. The merger gave the company 100% of Ithaca and its assets. At the time, these included management deals with artists such as Justin Bieber and Ariana Grande.

Of course, Swift and Braun have been at odds since Braun acquired the rights to her first six albums, leading the singer to embark on a years-long journey to re-record her old projects. like Red And 1989.

In the legal documents that the agency has New York Times In the case of Lively, a potential strategy is outlined that suggests that Baldoni and his team created stories that “weaponized feminism” and how Swift and Lively used these tactics in the past. past to get what they want.

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Lively’s lawsuit against Baldoni includes allegations of sexual harassment, intentional infliction of emotional distress and negligence.

During the press conference for the film, Lively’s past was mentioned, including her marriage to Ryan Reynolds on a plantation as well as an interview she gave that was said to have upset the interviewer. want to quit.

The latter resurfaced in an uncomfortable press run for It ends with us.

However, the interviewer denied that she was involved in the smear campaign against Lively.

“This is what I do for a living,” she said in a YouTube video. I would never accept money to jeopardize my integrity as a journalist.”

“I know nothing about Justin Baldoni. I know nothing about his PR team and I certainly would never under any circumstances work with a PR team to spew online hate against someone or defame someone. I would never do that.” ,” Kjersti Flaa added.

The interviewer shared that the messages sent by members of Baldoni’s group were “disgusting.”

She went on to criticize Lively and said that the movie star was responsible for his “tone-deaf” promotion of their film, which included elements of domestic violence in it.

Tags Blake Lively, Braun Scooter, Lawsuit

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