Rihanna replaces Charlize Theron as the new face of Dior J’Adore; The singer’s Fenty hair line is selling like hotcakes

Rihanna was announced as the new face of Dior J’adore fragrance on Tuesday, taking over from Charlize Theron after her two-decade tenure. Her first advertising campaign for the perfume will launch on September 1.

The 36-year-old singer shared the news on Instagram, posting a photo of herself wearing black sunglasses with the caption, “The secret is out.”

You are watching: Rihanna replaces Charlize Theron as the new face of Dior J’Adore; The singer’s Fenty hair line is selling like hotcakes

A post shared on Instagram

In a statement, Rihanna also expressed her excitement.

“Becoming the new face of J’Adore is both an honor and a mission. The scent that I have known and loved for so long means so much to women. I especially look forward to joining the adventure this and contribute to it through your world.” , my story, my roots, and my own creativity and femininity,” she wrote.

Dior’s Parfums Christian Dior CEO, Véronique Courtois, praised Rihanna’s involvement.

“The extraordinary talent, boldness and seductive beauty of this absolute star are the ideal embodiment of Dior’s radiant, strong femininity that transcends generations,” said the CEO. “Her Golden Dream promises to be unique, reflecting the fragrance’s presence for women while retaining its radiance,” she added.

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ALSO READ: Rihanna reveals she lost her hair after giving birth

J’adore, launched in 1999, is Dior’s best-selling perfume.

Rihanna’s first J’adore campaign, photographed by Steven Klein, will launch on September 1. Meanwhile, Charlize Theron continues to work for Dior as Jewelry and Skin Care Ambassador their.

This announcement coincides with the news that Rihanna is preparing for her ninth album after a hiatus since 2016. Anti.

She shares her plans to revisit and potentially rework the music she has developed over the past few years, emphasizing a renewed focus on her musical journey.

Meanwhile, to further solidify her status as a beauty guru and mogul, Rihanna continues to expand her empire with the highly anticipated Fenty Hair collection, complementary the latest for her Fenty Beauty product line. This new range includes nine hair care and styling products, catering to all hair types, textures and habits.

Fenty Hair drop has one shampoo, two conditioners, one treatment, four stylers and one applicator. All products are vegan, sulfate-free and silicone-free.

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According to Hollywood Reporter, since its official release on June 12, reviews and reactions have been pouring in. Initial bestsellers include The Rich One Moisture Repair Shampoo, The Rich One Moisture Repair Conditioner and The Comeback Kid Instant Damage Repair Treatment, which have attracted significant attention.

She’s not perfect and she’s okay with that.

During a chat with Refinery29 at the Fenty Hair launch party in Los Angeles on June 10, Rihanna discussed her experience with hair loss after giving birth to sons Rza, 2, and Riot, 10 months. age which she shares with partner A$AP Rocky. .

A post shared on Instagram

“I didn’t expect it to happen in waves. I thought it would just keep happening and regrow,” the 36-year-old Grammy winner said.

She added that this side effect was unexpected after pregnancy and was not mentioned in the leaflet. “I started losing my hair in patches. At that point, you were like okay, that was enough.”

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