Depend x Liquid Death adult diapers / X screenshots
Social media users are in disbelief after the quick sell-out of Liquid Death’s $75 Pit Diapers, a limited-edition faux leather adult diaper designed to help people avoid having to go to the toilet Born in concerts.
The product, created by sparkling water brand Liquid Death in partnership with adult incontinence company Depend, was launched earlier this month, Sky News reported.
Concert bathroom challenges, fueled by viral incidents like a fan wetting himself at a Sabrina Carpenter concert, have led some attendees to look for unconventional solutions to avoid miss a moment of their favorite show.
Dubbed the “Diaper,” the product sold out within 24 hours of its release, featuring features like metal spikes, suspenders, and an adjustable waistband for mosh-pit readiness .
The buyer received 52 dependent protectors along with the diapers. Marketed as a quirky but functional solution, the campaign poked fun at concert bathroom lines, claiming the restrooms were “scarier than mosh pits.”
Pit Diaper’s sell-out has sparked heated debate online, with many users expressing shock and disgust, questioning the lengths fans are willing to go to to secure a spot. prime location at concerts.
“This is disgusting,” one user said, and another added, “I’m not sure how this makes me feel, but it’s not good at all.”
Meanwhile, Liquid Death’s campaign has succeeded in keeping the brand in the spotlight, while Depend has gained unexpected exposure among a younger, trend-savvy demographic.
Originally published by Latin Times
Tag Concert