As Jennifer Lopez and Ben Affleck’s marriage faces challenges, the couple has sought legal advice and resolved financial issues related to their joint business.
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Reports say the 54-year-old carefully manages her public image to demonstrate responsible financial management amid the unraveling of brand partnerships.
You are watching: Jennifer Lopez, Ben Affleck’s Billion-Dollar ‘Bennifer’ Brand in Danger as Marriage Falls Apart — Lawyers Step In
A source told Radar Online that after the Bennifer 2.0 era ends, the brand associated with the couple may face the risk of decline.
“Most of the plans depend on them working together, so there are contracts that need to be canceled now.”
They say, “It’s never easy and it requires a lot of back and forth with lawyers because, of course, everyone wants to get paid.”
Filming for their joint film project, Unstoppable Affleck produced the project, which starred Lopez.
The duo are now feeling awkward as they prepare to promote the Amazon film in the coming months.
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“A promotional partnership doesn’t seem feasible,” the source told the outlet. “They want to act professionally. They still believe in it and don’t want to see it fail, but it’s an awkward position.”
In Touch Weekly magazine also revealed that the Hollywood power couple still has a lot of work to do to overcome these challenges.
“They’ve invested a lot of money into this joint branding. They’ve spent a lot of time and money preparing for all these different projects that they were both so excited about just a few months ago, and now it’s almost all gone down the drain because everything is based on their Bennifer brand.”
Jennifer Lopez shows off her wedding ring in new Coach ad amid Ben Affleck split rumors. pic.twitter.com/ZOrha7kyZu
— Access Hollywood (@accesshollywood) July 1, 2024
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Furthermore, insiders revealed that the upcoming Unstoppable The film is just one of many creative collaborations Lopez and Affleck are working on.
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“They have self-funded some projects that they really believed in and had everything ready, and now they have to pull out, which is disappointing to a lot of people and a huge loss of money.”
The “Jenny from the Block” singer was reportedly actively involved in developing a line of home appliances. However, the project had to be put on hold due to unforeseen circumstances.
“A lot of investments are being liquidated right now, and that’s the main reason why it’s taking so long, even though it’s all over.”
It is also reported that there was a time when map The actress believes she and Affleck have the potential to become a Hollywood power couple. The source said the idea of their relationship achieving huge success in the industry seems within her reach.
However, they are now choosing to part ways, potentially missing out on many important opportunities.
“And to be fair, they really could have done it if they had stuck together,” the source explained. “But now they’re walking away with billions of dollars, or more.” [Lopez’s] speak.”
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